For the first time since the Joseon Dynasty ended in 1897, Korea’s National Intangible Cultural Heritage Masters—whose lineages trace back to the royal court—have come together under one roof to create Vuloiré’s Haute Heritage Collection.

The 2026 debut collection, currently in creation, comprises eight couture looks. Each is adorned with heritage elements crafted by these Masters, embodying forms of knowledge refined through generations rather than accelerated by modern production. This is craftsmanship shaped through time—living heritage carried forward through hand, discipline, and continuity.

Vuloiré’s couture brings together Korea’s living traditions: natural lacquer artistry (ottchil), royal silk embroidery, traditional decorative knotting (maedeup), royal silk flower craftsmanship, trembling butterfly ornaments (tteul-jam), black bamboo (ohjuk) craftsmanship, mother-of-pearl inlay (najeon), gold leaf imprinting (geumbak), jade craftsmanship, and royal hand-sewing.

Vuloiré is a Korean word. Vul means “not,” lo means “aging,” and ré means “to come.” Together, it signifies that which does not age. Vuloiré exists as an enduring thread between heritage and couture.